TOO SLOW AGAIN — BRAND KIT
Ivory Games LLC · tooslowagain.com/press/

A TRACK. A CLOCK. AGAIN.

THE IDEA
  TOO SLOW is the verdict the game gives you when you lose. AGAIN is what you do next.
  The yellow bar under SLOW is the time you have to beat. It runs on in red under AGAIN:
  the stretch you went over the target. AGAIN stands on its side, in red, exactly as tall as the capitals.

LOGOS
  wordmark   TOO SLOW + AGAIN on its side, yellow bar, red overrun. The primary logo. Use it whenever there is room.
  stacked    TOO over SLOW + AGAIN. For square and tall spaces: covers, avatars, merch.
  monogram   TS + AGAIN with the bar. Only for tiny spaces: favicons, app icons below 64 px, watermarks.
  verdict    TOO SLOW. — the line the game says when you lose. The full stop is red: it is a penalty.
             Use it as a headline or a sign-off, never as a replacement for the logo.
  byline     IVORY GAMES over the wordmark, for credits and partner pages.

SCHEMES
  color      ink + yellow + red, for light backgrounds (paper, white, light photos)
  reverse    paper + yellow + red, for dark backgrounds
  black      one colour, black — print, stamps, engraving
  white      one colour, white — over footage and dark photos
  plate      the logo on an ink plate (the in-run HUD look)
  paper      the logo on a paper plate
  signal     ink on yellow, for loud moments (AGAIN turns ink: never red on yellow)

COLOURS (sRGB, taken from the game's UI theme)
  Ink        #111214   rgb(17, 18, 20)     text, enemies, plates
  Paper      #F4F4F1   rgb(244, 244, 241)  the course, backgrounds
  Signal     #FFC61A   rgb(255, 198, 26)   objectives, the bar, primary actions — one accent, used sparingly
  Hostile    #E8263A   rgb(232, 38, 58)    penalties, hostile tech, enemy fire, AGAIN, the verdict's full stop
  Faster     #27C4F5   rgb(39, 196, 245)   the player, allies, ghosts, faster deltas
  Graphite   #3A3D42   rgb(58, 61, 66)     structure, trims
  Concrete   #8A8D91   rgb(138, 141, 145)  secondary text, cover
  Ivory      #FFF8E1   rgb(255, 248, 225)  the Ivory medal (developer time)
  Gold #E9B200 · Silver #A9ADB3 · Bronze #C07A45   medals only

TYPE (all free licences, included in /fonts)
  Anton        display: logo, Track numbers, big titles. Always uppercase.
  Oswald       labels and UI. Uppercase, tracked out.
  Roboto Mono  every number that is a time or a count. Digits must not jitter: 00:42.844

RULES
  - Keep clear space around the logo equal to half the height of the letters.
  - Do not redraw, stretch, outline, rotate, add effects, shadows, gradients or glow.
  - Never set AGAIN upright or apart from TOO SLOW; never drop it from the name.
  - The bar is yellow under SLOW and red under AGAIN — or the logo's single colour in one-colour versions.
  - Do not put the colour logo on yellow, red or cyan; use black, white or signal instead.
  - Minimum width: wordmark 110 px / 28 mm; below that use the monogram.
  - Red means you lost time. Cyan means you gained it. Yellow means go there. Nothing else uses them.

Name: always "Too Slow Again" in running text (title case). TOO SLOW AGAIN in logos and UI.
The catchphrase stays TOO SLOW. — it is what the game says; AGAIN is what you answer.
The game is developed by Ivory Games LLC. All marks © Ivory Games LLC.
